Product & Service Design

Creating a learning product or service that people actually want to buy is harder than it looks. You need to understand learners, solve real problems, design experiences that work, and build something that fits into a business model.

Whether you’re launching something new or improving what you have, good product design is the difference between something people tolerate and something they love.

What You Get

End-to-end learning product and service design—from concept to launch. This includes market research, defining your value proposition, building prototypes, marketing strategies, and planning for implementation and scale.

You’ll get a product or service that’s pedagogically sound, commercially viable, and ready to go to market.

My Relevant Experience

I founded and grew Pure Learning into an agency that created industry-leading digital learning experiences for hundreds of Australian and global organizations. This gave me deep experience in designing learning products that work at scale, understanding what clients actually need (versus what they say they want), and building commercially successful learning services. I bring together expertise in instructional design, UX, service design, and marketing to create products that deliver value.

← back to work